Free · no email wall
What should you actually charge?
Most operators price off what the agency down the road charges — then wonder why there’s nothing left at the end of the year. Work it back from the business you want, not the one next door.
The income you want
The wage the business has to pay you — not what you’d earn working for someone else.
The hours you can actually bill
Once sales, proposals, admin and delivery ops come off the top, you invoice far fewer hours than you work. That’s the number that surprises people: 1,012 billable hours a year.
What it costs to run
GoHighLevel and other software, contractors and staff, tools, marketing, insurance — everything except your own wage.
The buffer for slow weeks, risk, and reinvestment. Not optional — it’s what turns a job into a business.
Your charge-out rates
Charging below the required line? You’re paying to work. Below target? You’re running a job, not a business.
Pressure-test a project
Now run a real job through it.
See the floor you can’t go under, the number to actually quote, and what’s left in your pocket.
Below the floor and you’re losing money on the work. Anything above it is a choice — make it on purpose.
If the target rate looks impossible, that’s not a pricing problem.
Nobody pays the number until they can see what’s inside it — the proof, the process, the reason you’re worth it. The fix isn’t charging less. It’s building the agency that can charge what the maths says. That’s the whole point of GHL Incubator.
Pricing questions, answered
The bits people get wrong.
Because you can’t bill every hour you work. Once sales, proposals, admin and delivery ops come off, every overhead — and your wage — has to be recovered across a much smaller number of billable hours. That’s the whole reason the rate surprises people.
Some won’t. But most "I can’t charge that" is really "I can’t show why I’m worth that yet." The number isn’t the problem — the missing proof and process behind it is. Fix that and the rate stops being the objection.
Almost never. Discounting below the required line means you’re paying to do the job — you win the work and lose the year. The lever isn’t a lower price; it’s a clearer offer, better proof, and a process that lets you quote with a straight face.
No. It runs entirely in your browser — nothing is sent, nothing is stored, no email wall. Use it, screenshot it, come back to it. When you’re ready to build the agency behind the number, the free Step Zero read is the next step.
We will not
- Sell another 20-hour course when you need the order.
- Pitch snapshots as the answer or hand you untested assets.
- Show income screenshots or promise riches.
- Lock your business in our sub-account — you own account, DNS, and data.
- Pretend US tutorials work in AU/NZ.
- Claim trust — we'll show the build.